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PROFESSIONAL

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The Richards Group, Dallas

Brand/ Media Planner - Paid Social                                                                                     December 2017 to March 2018

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  • Paid social planner for accounts such as AE Dairy, Dr. Pepper Snapple Group, Sewell Automotive Group, and Sub-Zero & Wolf

  • Created paid social strategies and optimized performance while campaigns were live

  • Track, analyze, and report paid social media campaigns against clients’ social objectives using key performance indicators and tracking pixel data (Sizmek and Facebook Pixel tracking)

  • Develop custom paid social advertising campaigns and custom audiences to drive clicks, leads, and engagements through custom targeting across social media platforms, largely Facebook and Instagram

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My Homeys Gourmet Hamantaschen, South Daytona, FL

Marketing Intern                                                                                                                              June 2017 to August 2017

  • Established website and online shopping cart using Shopify to drive online sales

  • Search Engine Optimization using Google AdWords as a tool to identify top 15 relevant keywords

  • Established social media presence and optimized pages – Facebook, Twitter, Instagram, Google+, and Google My Business

  • Identified target demographics through benchmark analysis and customer feedback

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Kip Motor Company, Dallas                                                                                      September 2014 to September 2014

Media and Marketing Specialist

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  • Assist the Marketing Director with advertisements and marketing strategy

  • Optimize Facebook pages and MailChimp newsletter (quarterly)

  • Increased Facebook outreach by about 350%

  • Provided customer support through Facebook, bringing KMC more customers from outside the US

 

Yount Motorsports, Dallas                                                                                                         April 2015 to October 2015

Pit Crew and Team Assistant

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  • Designed website for yountmotorsports.com using Wordpress

  • Assist the mechanics with repairs and maintenance on the race car (IMSA)

  • Manage and maintain the team owners personal car collection

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VOLUNTEER EXPERIENCE

 

Boy Scouts of America – Northern Trail District, Richardson                                   January 2014 to December 2015

Camporee Chairman

 

  • Managed, planned, and marketed a weekend long competition program for 300+ Scouts, 100+ adults, and 45+ staff

  • Integrated an algorithm to divide the competing Scouts by rank, age, and troop number to insure a level and fair competition and encourage teamwork

  • Budgeted under my allowed budget of $5,000 during two years as Camporee Chairman

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If you'd like to know more about my work experience, you can download my resume from the green, animated icon below.

Click the icon above to download my resume as a Word document.

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